I see some players have something other than zero for social status values. Some high-level players have none & some low level players have over one million. Unfortunately, I am one of the "none" players. How do I increase this?
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That is a representation of how many people have "wagered" on you to win in Sanctuary Area (or the tourney de jure.)
So, I guess the direct answer to your question is get known for being strong enough to win.